Catedra Fundación Ramón Areces de Distribución Comercial
Catedra Fundación Ramón Areces de Distribución Comercial
Universidad de Oviedo
Catedra Fundacion Ramon Areces de Distribucion Comercial

Keynote Speakers

Dennis Herhausen
KEDGE Business School

Dennis Herhausen

Profesor asociado de marketing

Seminario. Addressing the Failure and the Flames: How to Succeed with Digital Service Recoveries

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TAMMO H.A. BIJMOLT
Research-Groningen University

TAMMO H.A. BIJMOLT

Professor of Marketing

Primera Conferencia Internacional Cátedra Fundación Ramón Areces de Distribución Comercial-AEMARK

“Meta-analysis in marketing: an overview and examples of empirical generalizations”

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D. AD DE JONG
Copenhagen Business School

D. AD DE JONG

Professor of Marketing

Seminario: “How can young companies effectively manage their slack resources to ensure sales growth: The contingent role of value–based selling”

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KO DE RUYTER
King’s Business School, King’s College London

KO DE RUYTER

Head of Marketing Group – Chair in Marketing

Sesión Plenaria del XXXI Congreso Internacional de Marketing AEMARK

Conferencia: “When nothing is what it seems. Developing a digital marketing research agenda”

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D. SANTIAGO GALLINO
Wharton School, University of Pennsylvania

D. SANTIAGO GALLINO

Assistant Professor of Operations, Information and Decisions

Seminario: “Understanding the implications of an omnichannel world”

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MAURO GUILLÉN
The Wharton School – University of Pennsylvania

MAURO GUILLÉN

Director del Lauder Institute - Catedrático de Dirección Internacional de la Empresa

Conferencia: “Misterios de la Economía Digital”

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D. KO DE RUYTER
London City University

D. KO DE RUYTER

Profesor de marketing

Seminario: The secret positioning formula

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JIE ZHANG
University of Maryland

JIE ZHANG

Professor of Marketing

Seminario: “Online cart abandonment”

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MICHEL WEDEL
University of Maryland

MICHEL WEDEL

Professor and PepsiCo Chair Professor of Consumer Science

Seminario: “Visual marketing: what to see and how to be seen”

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