Seminario. Addressing the Failure and the Flames: How to Succeed with Digital Service Recoveries
Primera Conferencia Internacional Cátedra Fundación Ramón Areces de Distribución Comercial-AEMARK
“Meta-analysis in marketing: an overview and examples of empirical generalizations”
Seminario: “How can young companies effectively manage their slack resources to ensure sales growth: The contingent role of value–based selling”
Sesión Plenaria del XXXI Congreso Internacional de Marketing AEMARK
Conferencia: “When nothing is what it seems. Developing a digital marketing research agenda”
Seminario: “Understanding the implications of an omnichannel world”
Conferencia: “Misterios de la Economía Digital”
Seminario: “Visual marketing: what to see and how to be seen”
