Catedra Fundación Ramón Areces de Distribución Comercial
Catedra Fundación Ramón Areces de Distribución Comercial
Universidad de Oviedo
Catedra Fundacion Ramon Areces de Distribucion Comercial

Keynote Speakers

Roland Rust

Roland Rust

Department of Marketing University of Maryland

Distinguished University Professor and David Bruce Smith Chair in Marketing

CV

Roland T. Rust is Distinguished University Professor and David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business at the University of Maryland, where he is founder and Executive Director of two research centers: the Center for Excellence in Service and the Center for Complexity in Business. He is also Visiting Chair in Marketing Science at Erasmus University (Netherlands) and International Research Fellow of Oxford University’s Center for Corporate Reputation (UK). He was chair of the Department of Marketing at Maryland for eight years, during which he presided over a dramatic improvement in the marketing faculty—in his last year as chair the department ranked number one in the world in number of publications in the top four marketing journals. His lifetime achievement honors include the AMA Irwin McGraw-Hill Distinguished Marketing Educator Award, Fellow of the INFORMS Society for Marketing Science, the Paul D. Converse Award, AMA’s Career Contributions to the Services Discipline Award, AMA’s Churchill Award for Lifetime Achievement in Marketing Research, the Distinguished Marketing Educator Award from the Academy of Marketing Science, AMA’s Mahajan Award for Career Contribution to Marketing Strategy, the Outstanding Contributions to Research in Advertising award from the American Academy of Advertising, Fellow of the American Statistical Association, the Elsevier Distinguished Marketing Scholar Award from SMA, two distinguished doctoral alumnus awards from the University of North Carolina at Chapel Hill, and an honorary doctorate (Doctor Honoris Causa) from the University of Neuchatel (Switzerland). He has also won numerous best article and best book awards.

Participaciones