Catedra Fundación Ramón Areces de Distribución Comercial
Catedra Fundación Ramón Areces de Distribución Comercial
Universidad de Oviedo
Catedra Fundacion Ramon Areces de Distribucion Comercial

Keynote Speakers

MICHEL WEDEL

MICHEL WEDEL

University of Maryland

Professor and PepsiCo Chair Professor of Consumer Science

CV

Michel Wedel is Distinguished University Professor and PepsiCo Chair Professor of Consumer Science in the University of Maryland. Hi has the Charles C. Parlin Marketing Research Award from the American Marketing Association and he has been ranked First Marketing scholar in the world  based on number of A-publications (2006). His main research interest is in Consumer Science: the application of statistical and econometric methods to further the understanding of consumer behavior and to improve marketing decision making. Much of his recent work has measured the effectiveness of visual marketing using eye-tracking technology.

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