University of Maryland
Associate Professor of Marketing. Robert H. Smith School of Business
Jie Zhang main research interest is the application of advanced econometric and statistical models to study shopping consumer behavior and various retail activities. She is particularly interested in their application in on line stores. Her recent research projects focus on online promotion customization and shopping behavior, loyalty programs and innovative promotion strategies in the digital multichannel marketing environment. She has published articles in leading marketing and management journals such as Management Science, Marketing Letters, Marketing Science, Journal of Marketing Research or Journal of Interactive Marketing. Her research has twice been selected as a finalist for the Paul Green Award by the Journal of Marketing Research, has won the Procter & Gamble Marketing Innovation Research, the MSI-ACR “Shopper Marketing” Research Proposal Competition, and has been sponsored by the Marketing Science Institute. She currently serves on the Editorial Review Board of the Journal of Marketing and the International Journal of Research in Marketing, and has won the Outstanding Reviewer Award by the Journal of Marketing. She teaches Advanced Marketing Analytics Models and Retail Management in Robert H. Smith School of Business where she has won many teaching awards.
