Catedra Fundación Ramón Areces de Distribución Comercial
Catedra Fundación Ramón Areces de Distribución Comercial
Universidad de Oviedo
Catedra Fundacion Ramon Areces de Distribucion Comercial

Keynote Speakers

CHARLES DENNIS

CHARLES DENNIS

Brunel University, London UK

Professor of Marketing

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Charles Dennis is a Chartered Marketer and has been elected a Fellow of the Chartered Institute of Marketing for helping to modernise the teaching of the discipline. His teaching and research area is E-retail and consumer behaviour. Has published in journals such as Journal of Business Research, Journal of Marketing Management and European Journal of Marketing. Books include Marketing the e-Business, (1st & 2nd editions) (joint-authored with Dr Lisa Harris); the research monograph (combined textbook) e-Retailing (Routledge); and research monograph Objects of Desire: Consumer Behaviour in Shopping Centre Choice (Palgrave).

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