Mr. Raimundo Pérez Hernández y Torra
Director of Fundación Ramón Areces
Mr. Jaime Terceiro Lomba
Chairman of the Social Sciences Council at Fundación Ramón Areces
Mr. Alfonso Novales Cinca
Professor of Quantitative Economics at Universidad Complutense de Madrid
EDITORS
Mr. Rodolfo Vázquez Casielles
Professor of Marketing at Universidad de Oviedo
Mr. Juan A. Trespalacios Gutiérrez
Professor of Marketing at Universidad de Oviedo
Mr. Eduardo Estrada Alonso
Associate Professor of Civil Law at Universidad de Oviedo
COORDINATORS
Mr. Luis Ignacio Álvarez González
Associate Professor of Marketing at Universidad de Oviedo
Mr. Santiago González Hernando
Associate Professor of Marketing at Universidad de Oviedo