This research attempts to identify the potential effects of supply chain integration on environmental performance, highlighting the role of environmental proactivity. Empirical data collected from a survey and panel of experts from the horticultural marketing sector are used. The results confirm that supply chain integration and environmental proactivity have a direct and positive effect on environmental performance. However, these effects vary when considering different supply chain integration dimensions. This study helps to understand other ways of considering the effects of supply chain integration beyond those based on operational issues. It considers supply chain integration as an enabler of environmental performance by analyzing the role of environmental proactivity in such processes.
Keywords: Integración cadena suministro; agricultura; proactividad; integración; rendimiento ambiental.Descargar